06 September 2008South African Producers and

Exporters Association (SAPPEX) 1

Country Profile of South Africa: Country Profile of South Africa:

Prepared by

Peter Dorrington

Chairman , SAPPEX

06 September 2008South African Producers and

Exporters Association (SAPPEX) 2

Bio DiversityBio Diversity

1200 species worldwide400 in South Africa370 in the western capeProduction

– 90 % Western Cape– 10% Kwazulu Natal / Gauteng

06 September 2008South African Producers and

Exporters Association (SAPPEX) 3

Production SourcesProduction Sources

06 September 2008South African Producers and

Exporters Association (SAPPEX) 4

Areas cultivatedAreas cultivated

Type 2006 2008 2010

Cultivated 800 1000 1100

Wild Stands / Veld

600 000 500 000 500 000

Market ValueMarket Value

Gross Value estimated at $40 millionLabour

– Permanent 1500– Seasonal 1000

Controlled veld harvesting– 600 000 ha

BEE contribution

06 September 2008South African Producers and

Exporters Association (SAPPEX) 5

MarketsMarkets

06 September 2008South African Producers and

Exporters Association (SAPPEX) 6

TrendsTrends

ProductionLogisticsMarketing

06 September 2008South African Producers and

Exporters Association (SAPPEX) 7

TrendsTrends ProductionProduction

Min Production unit size– 2004 10Ha– 2008 30Ha

Growers– 2004 250– 2008 150

Varieties– Specialized for local climate– More of the same

06 September 2008South African Producers and

Exporters Association (SAPPEX) 8

TrendsTrends logisticslogistics

Less Air freight more Sea freightHigher levels of cool chain

managementDirect selling / Less auction sales

06 September 2008South African Producers and

Exporters Association (SAPPEX) 9

Trends Trends MarketingMarketing

Panel Discussion with Gerrit Niieuwoudt

06 September 2008South African Producers and

Exporters Association (SAPPEX) 10

06 September 2008South African Producers and

Exporters Association (SAPPEX) 11

ChallengesChallenges

Retaining Production Areas

Cultivar– Protection– Distribution

Managing input Costs

Sustainability

06 September 2008South African Producers and

Exporters Association (SAPPEX) 12

OppertunitiesOppertunities

Collaberation– Research– IPA– Information

systems

Product Inovation

06 September 2008South African Producers and

Exporters Association (SAPPEX) 13

Bedryf Swakpunte ProduksieBedryf Swakpunte Produksie

Produksie– Natuurlike vyande– Chemiese produkte ontwikkeling

Omvang van bedryf

06 September 2008South African Producers and

Exporters Association (SAPPEX) 14

Bedryf Swakpunte LogistiekBedryf Swakpunte Logistiek

Afstand van die mark– “Carbon Footprint”– Vervoer koste– Veiling Stelsel

06 September 2008South African Producers and

Exporters Association (SAPPEX) 15

NavorsingNavorsing

Langtermyn opberging– Na - oes swam infeksies – Opberging Temperture– Na - oes blomvoeding

Fosfaat– Vrugte boorde– Aartappel lande

06 September 2008South African Producers and

Exporters Association (SAPPEX) 16

Waarde per Blom Waarde per Blom

Medium Protea /kg Lugvrag Seevrag

Plaas hek inkomste R6.00 R10.00

Uitvoer koste R2.00 R2.00

Vrag (Lug =R17/kg) R7.00 R7.00 R3.00

Invoer koste R12.5 R5.00 R5.00

Veiling Prys R50.00 R20.00 R20.00

Eindkoper R100.00

R40.00 R40.00

06 September 2008South African Producers and

Exporters Association (SAPPEX) 17

ToekomsToekoms

Verlaag logistieke kostes– Logistiek ketting– Goedkoper vervoer

Brei markaandeel uit– Kry produsent nader aan

eindkoper

Vergroot produksie areas

06 September 2008South African Producers and

Exporters Association (SAPPEX) 18

SLOTSLOT

Die fynbosbedryf is uniek.

Potensiaal is groot.