Post on 15-Apr-2017
THINKING
BEYOND
FIGURES
Focus on mobile
Online video evolution
Messengers and chat-bots
Gamification
DIGITAL TRENDS 2017
*Source: StatCounter research Oct 2009 – Oct 2016, worldwide
The mobile&tablets
audience has exceeded the
desktop audience for the
first time and continues to
grow
MOBILE THINKING
FIRST
FOCUS ON MOBILE
*Source: StatCounter research Oct 2009 – Oct 2016, worldwide
ONLINE VIDEO EVOLUTION
80%
Video views per day
of all consumer internet
traffic will be dedicated to
video consumption by 2019
500 mln
10 mln
160 mln
100 mln
VIDEO ENGAGEMENT
DOMINATES DIGITAL
PLATFORMS
*Source: based on TNS Web Index, 2016
ONLINE VIDEO EVOLUTION A new generation of mobile “web natives” is growing up
*Source: based on TNS Web Index, 2016
*Source: StatCounter research Oct 2009 – Oct 2016, worldwide
According to analytics
video ad’s impact on users
are important from 3 to 10
first seconds
LIFE IS FAST
ONLINE VIDEO EVOLUTION
*Source: Facebook and Twitter: “Users Process Mobile Content Faster” by Advertising Age, Feb 2016
PERSONALIZED
APPROACH IS A MUST
MESSENGERS AND CHAT-BOTS
More than 60 mln of Russians have
at least one messaging app installed
More than 3,5 h a day is they spent
actively using messaging apps
*Source: based on Statista research, march 2016, internal Viber data and J'son & Partners Consulting research, 2016
The messengers audience
has already surpassed
social networks and
continues to grow
Usage
GAMIFICATION A new generation of “gamers” have grown up
How you think, was it the
interpretation of data?
WHEN YOU SAY
THAT MEANS
MOBILE
Mobile is key device when there's short of time
CONSUMER
RECEPTIVITY
WHEN YOU SAY
Livestreaming 360-video
Short Form (Gif)
OLV
THAT MEANS Online video became more engaging thanks to technology
WHEN YOU SAY
THAT MEANS !The first 3 seconds are essential to attract the attention!
WHEN YOU SAY
COMMUNICATION
TOOL
Mini Mobile Site Customer Service
CRM
Platform
M-commerce CRM Platform
THAT MEANS Messengers became new owned brand assets
WHEN YOU SAY
THAT MEANS Gamification is the most efficient way to increase loyal base
And this is the result of the
correct data interpretation