Post on 14-Apr-2017
MERCEDES-BENZ KSA SOCIAL MEDIAMARKETING EXPERIENCE 2011-2015By Yousef Al Dabbagh Managing Partner
w w w . e d e s i g n . c o m . s a
Established in 2008
How to start Mercedes-Benz KSA on Social Networks ?
Youth Line Launch
Utilize Social Media Engage
Picture It Find It A Month Keep it
Online Results
Number of participants: 128
Online Results
Number of participants: 128 Engagement Increased: 300%
Online Results
Number of participants: 128 Engagement Increased: 300% Reach increased: 800%
Business Results
Business Results
Business Results
Business Results
CLA Launch
Awareness & Reach No usual above the line support
Challenge
CLA Interior Exterior -Technicalities
Social Media Results
Social Media Results
Impressions: Facebook 0.99 M Twitter 9.74 M Google & Youtube: 53.13 M
Social Media Results
Impressions: Facebook 0.99 M Twitter 9.74 M Google & Youtube: 53.13 M
Reach Facebook 4.35 M Twitter 4.50 M Google & Youtube 5.30 M Estimated
Social Media Results We had # _ trending for 2 Days The day we posted 24 hours
Social Media Results We had # _ trending for 2 Days The day we posted 24 hours
-Engagement Rate increased 300%
Business Results
Website visitors during the campaign increased by 658 %
Test drives increased by: 228 %
Sold out
Up to date results Things to remember
Its a the whole company effort not just Marketing
Consistency is Key
Changing & updating your strategy, should be part of your strategy
Be a servant & get out of the office, to create a content as a King
Balance Effort with Awards
Presenting your reports elevates understanding
2014 Digital Campaign Winner Middle East
Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9How to start Mercedes-Benz KSA on Social Networks ? Slide Number 11Slide Number 13Youth Line Launch Picture It Find It A Month Keep it Slide Number 16Slide Number 17Slide Number 18Slide Number 19Slide Number 20Slide Number 21Online Results Online Results Online Results Business Results Business Results Business Results Business Results CLA Launch Challenge Slide Number 31Slide Number 32Slide Number 33Slide Number 34Slide Number 35CLA Interior Exterior - TechnicalitiesSocial Media Results Social Media Results Social Media Results Social Media Results Social Media Results Business Results Website visitors during the campaign increased by 658 %Test drives increased by: 228 % Sold outUp to date results Things to remember Its a the whole company effort not just MarketingConsistency is Key Changing & updating your strategy, should be part of your strategyBe a servant & get out of the office, to create a content as a King Balance Effort with Awards Presenting your reports elevates understanding 2014 Digital Campaign Winner Middle East Slide Number 59