Product insertion report

Beautiful Destination

About usBeautiful destinations

《美丽目的地》是阳光媒体集团在国家旅游

局的合作支持下于2010年底共同推出的大型

体验式旅游节目

项目不再是“单一媒介平台宣传”， 而是同时打通电视、网络、手机、平媒、广播等5大媒介平台，并根据各自媒介特性，设计不同宣传侧重，引发话题关注。

节目通过老外、旅游达人、旅游美女的不同视角，在全国

美丽目的地体验式旅游，在老的旅游地图的基础上，深入

旅游目的地，并用自己的全新发现与旅游玩法新组合，为

当地再设计一张“全新的旅游线路地图”

Products ExhibitionVehicle Hotel Scenic spots Electronics Media

Beautiful Destinations

Hotels and Inns

Vehicle

Media Scenic Spots

Shops

Special IntroductionsThe

Travel

HuaChen

Internet

Bars

Hotels experience

Special Introductions

Electronics

Mobile phones and laptops

Restaurants

Local scenery experience

Vehicle Products

Huachen automobile, as our title sponsor clients, which has remarkable performance on the road and eye catching appearance is just the perfect choice for our journey. So we are showing its advantages and outwards as possible as we can in every episode and we made up three stories to add more fun in it.

Vehicle Products

In the episode called “Beautiful destinations, mysterious land LongJi”, the family that we visited is ran by an old grandma who lives far from her granddaughter and she has to visit her every three or four month. To our surprise,

By accomplishing grandma’s dream, we not only add more moving part into our program but also give a full version of HuaChen automobile to the audiences.

that grandma has never been on a car and that inspired us to take grandma out for a ride on HuaChen SUV to pay her granddaughter a visit.

Vehicle Products In the episode called” Beautiful destinations, BeiHai little city”, the breath taking view of the beach inspired us to have a car race on it. The director arranged an ATV( All-Terrain Vehicle) and a HuaChen SUV to race on the beach and it hasbeen beyond our imagination that

the HuaChen SUV won the ATV which has more expectations to win. It turns out that the HuaChen SUV is adaptable and remarkable on the beach or any challenging terrain.

Vehicle Products

In the episode called “Beautiful destination, Eating in ShaXian”, we made a little twist for our travelers. Before they can enjoy the feast in ShaXian, they had to rent a car to get to the destination.So they had no choice but renting a HuaChen SUV for this challenge and we concentrated on introducing HuaChen company’s thoughtful services, profound engines and edgy looking.

Hotels and Inns

It’s more of importance for a travel program to show a hotel or an inn that is environmentally comfortable, sophisticated decorated and with heavenly good service. So in our program, we assign our travelers to check in the local hotels and inns separately to give our loyal audiences the same exciting experience they’ve been through by accomplishing their assignments or solving problems. Thus, the hotel or the inn is fully introduced and exhibited through the TV.

Different world in GuLangYutouring car campLazy in DaLi LinHaimuyue inns

Hotels and Inns Products

Surviving in

ShenZhen the

Interlaken Oct Hotel

Hot Spring

Golf +Hotels and Inns Products

BeiHai little city Sufubi Gallery Hotel

Lost in GuLangYu local

inns on SanMing Road

Hotels and Inns Products

Scenic Spots

Having fun in the scenic spots is one thing that we can’t miss during traveling. Natural landscape, places of historic figures and cultural heritage and symbolic buildings are both included. We succeed in showing audiences those beautiful sceneries by travelers themselves experiencing and at the same time getting our clients’ requirements met.

Kongfu in FoShanSimwing Club

Different world in GuLangYu YunShuiYao

Scenic spots

Scenic Spots Products

Hip in GuangZhouCanton Tower

Scenic Spots Products

Surviving in ShenZhenCOCO PARK shopping mall

BeiHai little city“Window of the

Sea”submarine world

Scenic Spots Products

Mysterious Land Longji the Lijiang

River

Scenic Spots Products

ElectronicsOutfits

Media

Other Products

Aside from the vehicles and hotels, well-protective outfits, fast and convenient electronic products and media as our backup are also needed. We also give a detailed introduction to these goods.

Restaurants and bars

Restaurants and Bars

Restaurants and Bars

clients local clients

Lazy in DaLi

HaoFu private restautant

Surviving in ShenZhen

Hualexingyuan Hotel

Media

Media clientstudou.com weibo.com “voyage” magazine

Electronics

Electronics clients

samsung laptop

Outfits

Outfits clientsTHE NORTH

FACE

Having been cooperating with these amazing clients, we are able to make more people get familiar with their products and acknowledge their values in the “beautiful destinations” program. With the help of TV, internet and magazine, it makes it possible for our clients to establish their brands among audiences and have their products popularized in the most effective way.

THANK YOU