The New Paradigm Leadership

Tim Kelly

The Purposeful Leader

Challenges Facing Leaders

Rapidly changing technology Disengaged employees High customer expectations Competitive global markets Young employees who are

motivated differently

The Purposeful Leader

Maslow’s Hierarchy of Needs

Esteem

Love

Safety

Physiological

Self-Actualization

The Purposeful Leader

Motivating Individuals with Money

Reduces performance Reduces creativity Reduces the chances that the person

will choose to repeat the task Creates “if-then” effect Can motivate short-term

improvement in simple tasks

The Purposeful Leader

Disney Interface Whole Foods

Patagonia Google Procter & Gamble

Purpose Driven Companies

The Purposeful Leader

Company Purpose Case Study

In the three years following: New strategies and markets

emerged Revenue increased 1221% Customers increased from 4500

to 2.5M

The Purposeful Leader

Leader(s) only Leadership team Cross-functional team

Organization wide Subsidiaries and divisions

Purpose Approaches

The Purposeful Leader

Purpose Approaches

Leader(s) only

Leadership team

Cross-functional team

Organization wide

Subsidiaries and divisions

The Purposeful Leader

Organizational Purpose

Why do we exist?

Why do we do what we do?

What is the greatest positive impact we could

have on the world?

Answers questions like:

1

2

3

The Purposeful Leader

Impact and Value Employee engagement Marketing Strategy Other stakeholder groups:

• Potential investors • Suppliers • Existing customers • Shareholders and owners

The Purposeful Leader

Leadership Impact

More power and influence Loyal, happy followers The ability to transform

teams, organizations and larger systems

The Purposeful Leader

“ “Success, like happiness, cannot be pursued: it must ensue… as the unintended

side effect of one's personal dedication to a cause

greater than oneself.”

Viktor Frankl (Austrian psychiatrist and Holocaust survivor)

The Purposeful Leader

Company Purpose Examples

“Maximize shareholder value” “Make excellent sealant products” “Be the leader in the men’s grooming products market” “Grow by 200% in the next three years”

The Purposeful Leader

Company Purpose Examples

“We are Love in motion. We illuminate and inspire souls and awaken consciousness with daring love that produces transformation and union with the heart. Our mission is to give the light of freedom to the hearts of the world.”

Thank You

איריס יוגב : לשאלות ומידע נוסף

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