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Contents Quarterly Journal of Technological and Vocational Education
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70
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102 ISO9001
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10051 5 02-7736-6666 () () 10610 162 02-7734-362202-2356-9762http://tve.ie.ntnu.edu.tw/tvej/8021001 (14710)1014(http://tve.ie.ntnu.edu.tw/tvej/)GPN2010000016ISSN1019-30571901. 6 (04)2226-0330 8208212. 2091 (02)2518-0207 173. 1181 (02)3322-5558 1734. 5 (02)7736-6054 5. 161 (02)2361-7511 114
CC2.5http://creativecommoms.org/liccnses/by-nc-nd/2.5/tw
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9
16
23
33
42
52
63
70
77
92
102 ISO9001
106
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99
2011 7 13
11 2 3
marketing
Philip Kotler
2004American
Marketing Association, AMA
customersclients
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3 101 4
April 2012
Gundlach & Wilkie, 2009
2003
1
1943
2005
1970
70
2005 21
Blumenstyk, 2006Fiske, 2008
Daj & Chirca, 2009
education marke-
ting
20042008
Oplatka
& Hemsley-Brown2002
productprice
promotionplace
4P Bob Lau-
terborn 4C
consumer wants
convenience
costcommunication
1 2003p 143
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4 101 4 April 2012
1975 1993
2005
2010
2013
2014
accreditation
2011
2009
2011
PDCA
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April 2012
2
4P
4C
strengths
weaknessopportunity
threat
SWOT
2
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Kotler
advertising
public relation
personal selling
direct marketing
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7 101 4
April 2012
4M
mission
message
media
money
4C4P
0621.indd 7 2012/6/22 02:49:48
8 101 4 April 2012
1975
2004
2010471-24
2009 - 2012
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200816540-52
20042003 2005
2005
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http://120.96.85.10/news056/2011080903.asp?c=0200
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1997
1980
1975
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2011
2005
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1.
2.
3.
4.
5.
2008
32
2009
163
91
2004
2005
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2.
3.
4.
5.
6.
7.
8.
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1
UNESCO, 2005
2012
International
Network for Quality Assurance
Agencies in Higher Education
Inqaahe, 2012
1
2009
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April 2012
2007
2006
0621.indd 13 2012/6/22 02:49:49
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SCI
International Center for
Technical and Vocational Education
and Training
the
acquisition of knowledge and skills
for the world of work
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April 2012 15 101 4
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April 2012
98-102
70
94 12
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1
1.2.
3. 4.
2009
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April 2012
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1
80 70 60
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60
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April 2012
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2009CIPP 51-27
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April 2012
6
2010
5
2011
51
64
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90
97
95
2008
93 10 8
98 9 28
3
2
80
82
42011
90
91 93
2006
2011
2011
2011
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April 2012
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34
1
23
45
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2
34
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102 99 103
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2012
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P-D-C-A
P-D-C-A P-D-C-A
Plan-Do-Check-Act
W. Edwards Deming Deming
Check Study P-D-S-A
P-D-C-A
1
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C CCCD P
1 P-D-C-A
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0621.indd 51 2012/6/22 02:49:57
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