Post on 21-Mar-2016
description
(Godin 2003)
2.12.22.32.42.5
2.1 Alienation1.
2.
3.
4.
5.
2.2web linkslogo (2004)()
2.3 1. 2. 3.
2.4(Coke et al.1978)
2.5(2000)
H1H2H3H4H5H6
(130)
(2003)1222 (2009)634
20-30
Respondents
50% 50%190%20~2565%26~3035%300%30%24%46%27%14%59%
Reliability
Construct validity
PLS
ALL
***p < 0.01
Thanks for listening
2011 2011 3 41,695Web2.0** (2004)
*Shankar, Elliott & Goulding (2001)
*Escalas & Stern(2003)
*NimmoSavage(1976)*Escalas (2004)Stern(2003)
*