Post on 01-Jan-2016
description
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1
12345
2
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Vision199020001250 501950
50RJR
60
70
2040
801995
Mission,
.
Goal
()
9810163M10%10%20%-25%27%27%30%
Strategic Business Units SBUs
SBUs
Market Growth Rate Relative Market Share
BCGStars Question marks ?
Cash cow Dogs65432178%2010010x 1.0x 0.1xHold/ HarvestBuildBuild/ Harvest/Divest*Divest/ Harvest
Market attractiveBusiness strength
GE /
Intensive Growth
Market-penetrationProduct-developmentMarket-developmentDiversification
Integrative Growth
Diversification Growth
Concentric diversificationHorizontal diversificationConglomeratediversification
\
Marketing mixProductPricePlacePromotion
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1.2.3.
1. ...1995220007
:
:1 23 41 23 4
1/2R&D34
:1234
12345&D67
199210M-64011992M-64032.81.63500500%1993183.64600
1870212199421600040002019964000 [] 1 2 3
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