E-commerce as the engine of progressKsenia YolkinaVP Marketing and Business Development of Yandex Data Factory

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What can a shop assistant see?

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- Rich and famous- Young- High

- Botox- Diesel jeans

- Armani jacket

Who are they?4

Moles vs. Eagles

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New instruments are coming to work with indirect signs6

› Downloads books

› Watches “Lie to me” online

› Football related search requests

=> male, student, smart, people like him usually buy gadgets

Good sales person needs eye contact with a customer and a lot of experience. This is not

scalable.

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Moles win the world!

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Choice is not always good10

Perfect purchase (men’s version)11

Perfect purchase (girls’ version)

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Recommendation systems: everyone’s satisfaction.

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Thank you!