1

Online Advertising Types & Tips

Hossein Mousavi !

Manager of Customer Care Department @ Anetwork

2

HeadLines !•Business Requirements •Types of Online Advertising •The Advantages of Online Advertising •Introduce Online Campaigns Metrics •Marketing Funnel And Its Relations With Campaign Analyze

3

Various Businesses Have Payments For Advertising, Because: !

4

This Steps include: !•Display Company’s Logo or Product Brand •Gathering Data Such As Email or Phone Number •Inform Sales Festivals & Special Offers •Add New Users

5

Types of Online Advertising !•CPC or PPC: !In This Approach You Pay When A User Click On your Ad. !Ex. Google Adword - Google AdSence - Yahoo Search Marketing - Anetwork !Average of Cost Per Click in Google: 0.35$

6

Types of Online Advertising !•CPM: !In This Approach You Pay When Your Ad Just Display for Audiences. !Ex. Vibrant Media - Adify - Advertising.com !Average Price: Per 1000 Impression 3.1$

7

Types of Online Advertising !•CPA or CPL: !In This Approach You Pay When The User Act on Your Website, This Is Can Be Registration, Purchase or Fill The Form. !Average Price for Cost Per Lead: 5 to 8 $

8

Types of Online Advertising !•Social Media •Email Marketing •Content Marketing •SEO !

This Approachs Will Explain In Next Presentations.

9

VS.

10

The Advantages of Online Advertising !•Cost Effective , Result Base •Targeted audience •Measurable •Actionable •Faster Than Other Ways

11

The Advantages of Online Advertising !•Better ROIs •Easy to Viral Messages •Better Engagement •Optimizable •More Payment Options

12

You Have to Know Your Campaign Metrics !

Digital Marketing Campaigns Gathering Data For You. !

But !

Understanding Its Data, And Change Some Things That Its Suggest to You Need Experiences And Knowledge About Metrics.

13

THUS: !

You Must Have Some Metrics.

14

Clicks Count !!!

15

Conversion Rate

CPA

CPCImpressions

CTR

Let’s See From Another Perspective !

!You Should Know About

Marketing Funnel

16

{ { {

Top-funnel

mid-funnel

bot-funnel

Display Ads Can Be Used As a Branding Vehicle. !Top-funnel Metrics: !1. Brand Recall 2. Brand Search 3. Direct Website Traffic

17

Mid-funnel More Focus on User Engagement & Education !Mid-funnel Metrics: !4. Cost Per New Website Visitors 5. Page Per View (or Page Per Session) 6. Bounce Rate 7. Time on Site 8. Submit Opt-in Forms

18

Until This Stage Your Brand Is Known By Some Users.. Now You Need To Generate Leads & Then Sell to Them. !Bot-funnel Metrics: !9. Total Leads Count 10. Cost Per Lead 11. Opportunity Contribution 12. Revenue Contribution

19

20

21

What Do You Understand From That Image? !!

When You Focus on Only a Part of an Image, You See Nothing!

!!

You Must Go Back And See All Aspect of a Phenomenon.

22

!Any Questions?

23

h.mousavi@anetwork.ir

@hosein6626

Thanks For Your Kindly Attention Guys!

blogad.ir/author/hosseinm

24