201606221

WHO

WHAT

HOW

WHY

2

• • • • •

3

• • • •

4

• • • •

5

6

7

8

(JVLO )

・

9

• • • • •

10

11

12

95%

13

( )

14

WHO

WHAT

HOW

WHY

UX

15

16

17

18

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20

WHO

WHAT

HOW

WHY

UX

2 3

4 5

6 7

8

21

9

10 11

1

1. 2.

3. 4. 5. 6. 7. 8. 9. 10. 11.

22

23

24

25

26

27

• • • • •

28

29

30

31

....

...

32

...

...

33

...

34

...

35

36

WHO

WHAT

HOW

WHY 5

4

1 2

3

37

38

39

WHO

WHAT

HOW

WHY 5

4

1 2

3

Pizza

40

WHO

WHAT

HOW

WHY 5

4

1 2

3

Pizza

(2016 )

41

42

1. 2. 3. 4. 5. 6. 7.

43

...

44

45

46

• • • • •

47

48

B2C (Business to Customers)

49

P2P (Peer to Peer)

50

WHO

WHAT

HOW

WHY 5

4

1 2

3

51

• airbnb

• EatWith

53

54

WHO

WHAT

HOW

WHY 5

4

1 2

3

55

56

• • • • • • •

• • • • • • •

57

58

...

59

• • • • •

60

61

62

(WHY) (HOW) (WHAT)

63

64

65

66

67

68

69

1.

2.

3.

4.

5.

6.

7. ( )

8.

70

71

(Metrics)

72

73

・

74

75

(Boyan Slat)

76

・ ・

77

•

•

•

•

•

78